Affiliate Program Management By:"Evgenii Prussakov" Published on 2011-04-12 by John Wiley & Sons Affiliate marketing is hot; here′s how to get your program going Nearly every retailer in the Internet Retailers′ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay–for–performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real–world, task–based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program
Affiliate Program-Information For All Beginners. Affiliate networks are intermediaries between merchants that sell products and affiliates that promote them. Affiliate networks allow publishers (affiliates)