Affiliate Marketing

Affiliate Marketing
By:"Dr. Marc Uhlig"
Published on 2014-02-06 by Dr. Marc Uhlig

This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.

This Book was ranked 19 by Google Books for keyword Affiliate Program.

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